Using Shopify to Sell Products Online: Platforms Guide

business online

To sell products online, platforms you choose to decide whether or not your business will thrive or hit the dumps. A lot of people decide to select a platform a little too lightly. Just because you believe in your product doesn’t mean you can ensure its success. Instead, you need to provide your product and business model with the right resources. And platforms are one such resource.

Before you decide which type of platform to opt for, it is essential to understand the various intricacies involved in this decision.

Hosted vs. Self-Hosted Platforms

Unless you wish to develop products and merely sell them off on websites like Amazon and eBay, the chances are you will need to create your own Ecommerce store. This allows you to build a brand whereby customers visit your site, place their orders and pay directly to you.

To develop such a platform, the first thing you need to decide is whether you want a hosted Ecommerce platform or a self-hosted one. Remember, both options do require you to get hosting. In a hosted platform, this service is already delivered by the provider. One of the best-hosted platforms is Shopify. This is because it delivers a highly customer-centric platform. Whether it be a user-friendly interface or effective payment solutions, it offers it all. This is why it has managed to become a favorite in various countries of the world.​

Ecommerce Shopify

However, if you are an advanced business and you think that a hosted solution is too simplistic of a solution for you, you might be tempted to create everything from scratch. Here, a self-hosted solution might be ideal. WooCommerce and Magento are two platforms that require you to get your hosting. But, they also enhanced flexibility in design as well.

Here is a rundown of the difference between the two types of platforms.

Hosted:

  • -You pay a monthly subscription fee to the platform after which you create your store and sell your products.
  • -You don’t have to worry about finding hosting providers as they are part of the package.
  • -The package also includes templates, designs, and tools.
  • -There isn’t much autonomy or control when it comes to altering features, design or interface.

Self-hosted:

  • -You have autonomy and creative control over every decision regarding the platform
  • -You have to identify, pay and maintain your host and domain name all on your own.
  • -It is ideal to be used by advanced business owners and not beginners.
  • -You can alter your site’s design and template as per your desires.
ecommerce store

Shopify: A quality Hosted Platform to consider

To sell products online, platforms you choose to decide whether or not your business will thrive or hit the dumps. A lot of people decide to select a platform a little too lightly. Just because you believe in your product doesn’t mean you can ensure its success. Instead, you need to provide your product and business model with the right resources. And platforms are one such resource.

Before you decide which type of platform to opt for, it is essential to understand the various intricacies involved in this decision.

Templates and design

  • The process of electing and installing the theme that you like is quite easy on Shopify. This is because while in other platforms, you have to consider things like mobile responsiveness and adaptability, this is not the case with Shopify. Why? This is because each of the template delivered by the platform can be adjusted to the size of the device it is being viewed on. Whether it be a computer, tablet, or a mobile device, each design is responsive on it all.

Pricing

  • There are different packages available for merchants to choose from. You can select on the basis of your need. For instance, the basic package has a starting price of $29. Here, you get standard features that allow you to run your store. However, the number of tools delivered is limited. For better experience or when you are required to scale up your store, you will have to migrate to advanced plans.

SEO, marketing and customer support

Customer support of the online platform has no parallels. The fact that Shopify’s customer support is quick to respond to queries and concerns mean that regardless of what type of problem you come across, you can at least rely on the platform to resolve it for you. This is essential in an online store to ensure a smooth experience for your customers.

Apart from delivering excellent customer support, the platform is also optimized as per the current SEO trends to guarantee that your site gets a reputable ranking on the search engines and hence steady traffic. Some SEO features that ensure this include page speed, responsiveness and having rich snippets.

Security

Since customers are required to give their sensitive personal information to shop online, there is a need to make sure that the platform you select features high security. Shopify has proven to be satisfactory in this regards. All the transactions that occur on the platform are processed by a 256-bit SSL encryption system. The site also has a PCI-compliant ranking. The fact that your site is automatically backed up further ensures that the platform doesn’t lose out on crucial data.

Credit card reader and mobile app

Shopify isn’t just an online product. Instead, if you have an online as well as a brick-and-mortar store, know that the platform will help you out in both. This is because it offers a POS credit card reader that lets you make sales on the go. The mobile app delivered lets you track orders and manage inventory regardless of where you are.

Conclusion

Shopify is one of the many online platforms available for selling products. Considering its features, it is one of the best ones when it comes to hosted platforms. Unless you require a self-hosted solution, you are likely to appreciate all that Shopify has to offer.

Start your online store. Do your research about platforms. Don’t take the decision lightly.